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This site states the following, "Hypnotherapy, NLP, EFT - London and East Midlands." We noticed that the web page also stated " Therapy and Coaching For Life And Business." It also stated " How I may help you. Do you need help to make a change in your life? Have you decided that now is the time to be a non-smoker, be slimmer, be relaxed rather than anxious, happier rather than weighed down by depression? Did you know we can use NLP coaching. For conditions such as stress and anxiety? Or even a phobia? My name is Virginia Hayde." The header had stress hypnotherapy central london as the highest ranking keyword. It was followed by anxiety hypnosis mayfair, eft northampton, and hypnotherapy which isn't as ranked as highly as stress hypnotherapy central london. The next words the site uses is hypnotherapist. hypnosis was also included and might not be understood by web engines.